Program Objective
This Diploma in E-Commerce is "Approved as a vocational program under the Ontario Career Colleges Act, 2005"
This subject will introduce the student to the technological platforms behind E-commerce that have led to a convergence of technology and business. While E-commerce is not likely soon to overtake bricks and mortar stores in volume or value of retail sales, the emergence and popularity of E-commerce has clearly changed the retail environment permanently. Topics include business models for successful E-Commerce and omni-channel distribution strategies as well as technical and systems issues. Payment and inventory control methodology is included with a link to digital marketing so the student understands the relationship. Students will learn how to evaluate E-commerce business opportunities and to project into the future on a global basis. This will provide students who wish to pursue a career in retail management or marketing with a sound foundation of online retail.